Marketing Operations and Marketing Controlling

The area of Marketing Operations covers the entire marketing of the Jesta Digital product portfolio to customers through all channels, such as Web and WAP, TV and print. This department is divided into international country teams; which are in turn made up of media planners and print and portal managers.

Media planners maintain contacts to the TV broadcasters in the relevant country and draw up media plans. They are also the party contracting out internal TV spot productions.

Print advertisements are developed by the print managers. These are responsible for layout and product selection and also organise the subsequent analyses of advertising results.

Portal managers organise the contents of all Jesta Digital website and WAP pages: this is the platform for the development of, for example, special campaigns and the relevant advertising banners.

All three areas report to their respective Country Manager, which bears overall responsibility for his/her country, develops strategic guidelines and implements these jointly with the team.

The Marketing Controlling team supports their colleagues in Marketing Operations in booking advertising services, allocating supplier invoices and preparing the end-of-month accounts.

The basic tasks of the team are recording and assigning marketing expenses within the system, as well as subsequent allocation of invoices and their release for payment. This relieves the Marketing Team of a significant part of its workload and ensures improved quality of data for end-of-month accounts.

Customers are being increasingly offered a wide range of differentJesta Digital products by its sales partners. The operative and financial success of these partnerships is reviewed each month by the Marketing Controlling team, and the results are then presented to the Account Managers as a completed report.

Technical Country Operations

The Technical Country Operations segment is made up of four departments:

The Quality Assurance (QA) team is responsible for the functional quality of all Jesta Digital services. The main duties of this team are the certification of new software versions and the continuous testing of all services (for example ring tones, mobile phone games or information services). Other areas of special focus are fault analysis and the compilation of test cases in line with specific requirements for new functions.

Business-technical operation of Jesta Digital services is the responsibility of Technical Country Management (TCM). Around 15 employees monitor and optimise the different services on the basis of key business data. TCM is the central contact point for all technical problems arising in the relevant country, which it then communicates to, for example, the Marketing, IT, Customer Service or Finance teams.

Incident Management (IM) functions as a "Rapid Reaction Force" for problems arising in live operations of a product. These are reproduced, analysed, categorised, prioritised and solved according to a specified process. Fault reports are sent by the TCM or QA team, but also by Customer Service or one of the numerousJesta Digital staff members, who are of course entitled to use and test all Jesta Digital services free of charge.

The Configurations Management (CM) team is currently still being developed. This team is responsible for configurations, especially price configurations. In close cooperation with TCM and QA, this will in the medium-term be the central processing location for all configurations. This will be done in the form of additions or adjustments of entries in the SQL databases and configuration files.

Product Management

Product Management is a worldwide division responsible for locating, developing and improving mobile entertainment services and the relevant sales channels. This division is divided into the following teams:

Product Management

From their monitoring and analyses of international market developments and the competition environment, the product managers develop new product ideas and monitor Jesta Digital's existing services in music, personalisation, games, videos and MMS/SMS services. In this regard they work closely with the Sales, Marketing and IT teams.

Channel Management

Further development of sales channels in Web and WAP, SMS order and many other channels is controlled by the central Channel Managers. Here, open interfaces for partners are also developed that allow simple and targeted access to the Jesta Digital product programme.

Program Management Office (PMO)

In the PMO division, all development ideas from the entire company are compiled, focussed and coordinated in projects. This team plans for resources and processes and cooperates very closely with product management, the IT department and the Sales and Marketing department.

New Business

The New Business Team probes and explores the market and evaluates new business models and business areas. This requires the development of prototypes and feasibility studies which, when results are promising, are passed on to the other departments for development and implementation.

User Experience

The User Experience Team ensures the usability of our products and services. They bring customer needs into the spotlight, manage usability testing and broker user interface design standards across all products and channels.

Search Engine Optimisation (SEO)

The SEO team is developing global strategies and various features for websites, in order to optimize Jesta Digital's products positioning within the search engine. Thus, we will take into account that it will be much faster for the users to find Jesta Digital's products per internet. The team is working closely together with the Product and Channel Management, as well as the IT department.

PR, Global Brands and Consumer Insights

The PR team is responsible for external and internal corporate communications worldwide for Jesta Digital. The PR department develops the overall global PR strategy and also prepares external and internal communication concepts for various projects, such as product launches etc. The team also coordinates all press inquiries worldwide. On the one hand, it represents the company towards external stake holders and international media and sees itself on the other hand as an interface between the internal departments of the company.

Besides answering press queries and general requests, public relations work includes compiling and distributing press releases, negotiating media co-operations, realising Corporate Social Responsibility projects (e.g. Girls' Day - annual open day for technical jobs, Mobile Phone Course for Senior Citizens) and issuing different external and internal newsletters. Furthermore, the team organises worldwide speaking opportunities.

The Global Brands and Consumer Insights department is responsible for the global brand strategy and the global and national dimension of our consumers.

The most important task of this department is to manage the Jamster brand and to secure a uniform appearance and uniform communication of the brand across all facets of the segment.

The team manages global and national consumer research and draws up recommendations for all business segments with a view to achieving optimised results and effectively enhancing our consumer communication. The team furthermore organises worldwide events to enhance our strong brand.

Sales and Business Development

The Sales and Business Development team is organised in a highly international way. Members of the team are responsible for the development of business models that will be able to exploit new global sales opportunities and sales channels for our Jesta Digital services and products. This team is also responsible for creation and expansion of co-operations with a wide range of different business partners, such as mobile telephone providers, network operators and dealers, and is also in charge of the strategic management and optimisation of these partnerships.

Content

Many products that can be purchased from Jesta Digital were not produced by the company itself but licensed from external partners. The Content Sourcing and Licensing Team looks after this important business segment and is responsible for the independent development and expansion of international business relations, licensing and procurement of all content and its optimum placement and advertising in all countries where Jesta Digital is present. The close cooperation with external partners on the one hand and internal the marketing department on the other is just as important in this regard as a good instinct for trends and for the demands of the target group.

Within this department, cooperation with international record labels for licensing music titles is the main focus for the Music Licensing team. Cooperation with music publishers and societies for performing and reproduction rights is also indispensable for trouble-free management of copyrights.

The Non-Music Licensing team for its part ensures a constantly current and multi-faceted programme in the product categories Video, Games, Animation or Wallpaper.

Graphics and Production

The Graphics and Production department deals with all aspects of advertising.
Our large team of Print and TV graphic artists, online graphic and motion graphic designers works closely with the Marketing department and creates new print layouts, TV spots and online solutions each day. This comprises specifically the design, concept development and realisation of the relevant advertising materials and projects for all Jesta Digital products.

IT

Our IT division, with over 120 busy staff members work in an exciting environment, developing the Jesta Digital Web and WAP portals, the Jamster Music Service and iLove, which is one of the leading online dating services in German-speaking countries. The IT team also regularly creates and develops portals for our customers and partners.

There are more than 700 release versions rolled out that go live each year.

The Jesta Digital platform is designed and developed in our main locations in Berlin and Los Angeles. They extend to 36 countries, in over 25 languages, and reach a potential of one billion customers worldwide.

The servers in our three high-security computer centres process several thousand transactions every hour, which are distributed through over 125 accounting links to mobile network operators throughout the world.

Our systems are based on the latest JEE technologies, and we will in future increasingly concentrate on open source solutions, towards which we also make a significant contribution. As part of the "Jesta Digital Open Platform Programme" we are continually introducing a service oriented architecture.

We are looking for competent and enthusiastic colleagues to help us consolidate and expand our leading position in this sector and to sustain our success into the future. We provide ideal working conditions so that each member of our team can best contribute his or her individual skills and develop according to his or her interests and abilities.
An international environment, strong investment in human resources, flat hierarchies and performance-related salaries are just some of the things we can offer you.

Human Resources

The Human Resources department is responsible for all aspects of modern personnel management.

The Recruiting team is in charge of job-application management: this includes placing job advertisements, application screening, the coordination and holding of job interviews and contract negotiations. Jesta Digital recruiters also represent the company at job fairs and other relevant events and are responsible for personnel marketing and employer branding.

The personnel support team draws up employment contracts and is available forJesta Digital's international personnel and its trainees for all issues relating to working forJesta Digital. The HR officers also prepare numerous interesting opportunities for further vocational training and provide advice on career planning with Jesta Digital.

Legal

The Legal department supports the company in all legal and regulatory matters.

This relates primarily to assistance required by the relevant business units in negotiating and drawing up copyrighted license agreements for the media content offered by Jesta Digital (for example music, games or videos), service agreements with mobile telephone providers and other technical service providers or cooperation agreements with marketing and technical partners.

Our Legal department also provides advice regarding the development of new business models, the regulatory overall conditions for business, such as the relevant statutes on telecommunications, media, competition, brands and the protection of consumers and minors.

The Legal department also looks after matters related to company law affecting Jesta Digital. These include subjects such as restructuring, the establishment of new subsidiaries or changes in the company's legal representation.

The Legal department is the first point of contact for all matters relating to labour law; it also looks after all pending court and regulatory proceedings. In view of the company's international presence in 35 foreign markets, this service is supported to a great extent by a network of external lawyers.

Finance

In the Finance division, the company's entire business comes together and is reflected in monetary figures.

Finance calculates and records the actual figures on a monthly, quarterly and yearly basis, provides planning and budgeting for future financial years and the analysis of differences between actual and budgeted figures. Besides the normal function of accounting, such as accounts payable and receivable, wage and ledger accounting, Jesta Digital also has its own tax department and a planning and control department. All functions are supported and augmented by our Management Information Systems team (MIS), which provides the required operative data.

Customer Service

The teams in the Customer Service section answer questions relating to contractual or technical matters sent in by our customers throughout the world. The members of the teams are the point of contact for all questions and matters relating to customer support for all mobile phone providers cooperating with Jesta Digital. Control of and support for external call centres and the supply of the entire technical infrastructure for customer support are further principal areas of activity here.

Device Management and Administration

The area Device Management and Administration is divided into six departments:

The Facility Team is responsible for providing equipment for the offices and the different workplaces, organisation of internal relocations and the coordination of different building services whenever such work is to be carried out in company offices.

Members of the Security Team are responsible for security in the Jesta Digital offices. They issue personnel identity cards and temporary access authorisation for visitors and external partners.

Our Front Office division is an important interface, one that also makes a lasting positive impression on the company's international guests and customers. Our reception team keeps clear heads even in the most stressful situations. Their duties include both providing a friendly reception for guests and answering and forwarding telephone calls and inquiries. Other areas of their assignment include the processing of administrative matters, sorting daily in-coming mail and travel arrangements.

The Jesta Digital mobile phone pool comprises several hundred mobile phones, SIM cards and additional equipment that are placed at the disposal of employees for testing purposes. The software-supported loan management system is carefully and reliably administered by the mobile phone pool team.

The Jesta Digital Mobile Phone Database contains the technical data of almost all mobile phone models sold throughout the world. This is also where it is decided which format is delivered for each mobile phone model. This guarantees that each customer receives the ideal content for his mobile phone. Many further configurations are also carried out in this Oracle database, which is administered completely through SQL inquiries, including the presentation of the WAP portals.

To ensure that every customer buying a new mobile phone is able to obtain all ordered Jesta Digital content without encountering any complications, the mobile phone has to have the correct Internet settings. This pre-configuration of mobile phones is provided by various firms, coordinated and monitored by the Jesta Digital Configuration Team. The necessary settings are tested and supplied by this team.